In the age of massproduced fast fashion, Soma is an outstanding example of what can be achieved when work ethic and skill are applied to an ancient craft. Using the knowledge and techniques that have been passed down through many generations, the art of block printing brings passion and excitement into the 21st century. Throughout the year, Soma range of household textiles and fashion evolving and expanding.
Please check out our website on a regular basis to enjoy new styles in fashion, and fresh designs for your home. .https://youtu.be/OwRxpULd7LA
Block printing is an ancient Indian textile tradition. Cloth with block printing has been found dated back as early as 2000BC. Today this cultural tradition has been kept alive in villages through Rajasthan due to the passionate efforts of companies like Soma. Block printing provides sustainable livelihood to local families and Soma is dedicated to keep this traditional wisdom alive and thriving. The wood-blocks are hand carved in elaborate designs and each colour is printed with a different block to complete the motif. A high degree of skill is required for both the placement of motifs and the application of pressure. Altogether there can be as many as 16 blocks to create a 5-colour design.
A set of blocks can be used to print on average 1500-2000 meters of fabric. Colours used for printing are derived from nontoxic chemical, mineral and vegetable origin. Chemical dyes have replaced vegetable pigments to withstand present day washing and colourfast requirements. Block printed textiles reflect the touch of human hands, sensibility and skill of the craftsmen; and they represent a heritage craft that if we do not respect and protect may be lost forever. Soma joins all those people around the world who are working hard to keep these traditions alive.https://youtu.be/OwRxpULd7LA